The soft-drink giant's partnering with French pharmaceutical company Sanofi to produce beverages that double as beauty treatments, reports The Wall Street Journal.
Dubbed Beautific Oenobiol, its makeup consist of mineral water, fruit juice, and nutrition additives that all add up to "strengthen hair and nails, embellish skin, and help its drinkers lose weight."
The new beauty drink move showcases Coke's attempt to diversity from the traditional fizzy soda market. Apparently, they're worried New York's giant soda-ban will make sipping from the ruby red can less attractive.
No word yet on when the new drink will be hitting a Duane Reade near you, but it's making its debuts in French pharmacies this fall.
|So what do you think? Will you be trading in the traditional flavor for the beauty beverage?|